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 FAQ's
Q: Why Out-of-home advertising?
A: Outdoor advertising or out-of-home advertising is the second fastest growing advertising medium in the market place today trailing only the internet. It influences your customers when they are mobile and most likely to make a decision to buy. The presence of outdoor advertising continually reaches consumers where they live, work, shop and play to deliver your message to today’s highly mobile consumer. Consumers are increasingly exposed to a growing list of multiple choices in both broadcast and print media; there are 100’s of T.V and radio stations to choose from. Consumers are avoiding advertising messages by using remote controls, Tivo and Satellite Radio. Newspaper circulation has had a steady decline for the last 20 years as more and more consumers are getting their news from other sources. Outdoor advertising presents a powerful alternative choice for uncluttered delivery of your message and should be part of any mixed media program. Outdoor advertising can’t be turned off, thrown out or ignored; it’s Big, Bold and Colorful and is one the most cost efficient forms of advertising delivering the lowest Cost-Per-Thousand impressions. From outdoor billboards, to poster showings, malls, transit advertising such as taxi top advertising, airport displays, electronic billboards, movie theatres or one of the many other forms of out-of-home advertising, your message will be delivered with the lowest cost per thousand impressions.
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Q: How much does a billboard cost?
A: Billboard valuations are determined by many different market factors such as size, shape, traffic count, length of contract, number of locations leased, supply and demand to name a few. Because of our size we know the local, regional, national and international valuations for any market. Please contact us for your no obligation quote.
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Q: Why should my company use the services of Billboard Connection?
A: There are well over 50 different types of outdoor advertising products available in the market place today. We act as your consultant to help determine which type of outdoor advertising is best suited to reach your target audience keeping in mind your objectives, goals and budget.
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Q: Who will design and print my out-of-home advertising?
A: With over 100 years of combined experience creating eye popping outdoor advertising messages we know the importance of creating a memorable message that will impact your target market. We oversee and manage the printing, shipping, installation and removal of your advertisement.
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Q: How many invoices will I receive on a monthly basis?
A: In many cases multiple outdoor vendors are used to deliver your companies message. We consolidate the billing so only one monthly invoice will be received freeing up your accounting staff.
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Q: Does Billboard Connection own the billboards?
A: No, we do not own billboards. As an outdoor advertising agency we represent all of the many different types of outdoor advertising products providing your company with the products and programs to reach your target audience. There are well over 50 different types of outdoor advertising products available. Many times outdoor products other than billboards are proposed.
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Q: What is a rotary billboard program?
A: Your out-of-home advertising message moves from one pre-selected billboard location to another usually every two months or in some cases every month. This allows your advertisement to be seen by an entirely different traffic pattern and to have a much larger reach in the market. Is a rotating billboard program right for you, call us to find out.
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