 | 10/10/06 — 'Wanted' Billboards Cropping Up Across U.S.
CINCINNATI — Wanted posters offering rewards for Jesse James and other outlaws were a common sight in America's Old West. Now a modern twist on that idea is showing up increasingly across the country: wanted billboards.
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| 09/06/06 — Outdoor Continues To Build, Surges 8.2% In First Half
— THE OUTDOOR AD INDUSTRY CONTINUED its meteoric growth in the first half of 2006. Total revenue expanded 8.2 percent over the same period in 2005 to top $3.5 billion, in line with forecasts from trade organization Outdoor Advertising Association of America. If the industry matches its 8 percent overall annual growth rate in 2005, 2006 revenue could top $6.8 billion by year's end.
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| 04/04/06 — 30-Second TV Spots Endangered by DVRs and VOD
— A survey, by the Association of National Advertisers (ANA) and Forrester Research, found that 78% of advertisers feel that traditional television advertising has become less effective in the past two years. The survey also found that marketers are exploring emerging technologies to help bolster their television advertising spend.
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| 03/20/06 — Outdoor Ad Spending Soars 8%
— OUTDOOR AD SPENDING ROSE 8 percent during 2005, making it one of the fastest growing sectors of media last year, according to final estimates released today by the Outdoor Advertising Association of America. Results were especially strong in some fast-growing categories, including: communications (+31.8 percent), insurance and real estate (+16.4 percent) and retail (+11.7 percent).
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| 01/09/06 — How Should I Spend My Marketing Dollars in 2006?
— As we review sales and marketing initiatives for 2006, we all have the same goal: to increase market share and improve the bottom line.
In this fast-paced and competitive environment, there are more marketing tools and opportunities open to us than ever before, and the ways we will get there and how we will choose to allocate our dollars are indeed numerous. We are familiar with the traditional advertising that we have been using for the past 20 years. But with Internet marketing and e-commerce, the challenge for many will be to understand and keep up with the variety of new tactics and mediums available, and which ones make sense for reaching out to current and prospective customers.
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| 11/07/05 — Newspaper Circulation Slides 2.6 Percent
— Industry Group Reports That Average Weekday Circulation at U.S. Newspapers Fall 2.6 Percent
NEW YORK (AP)-- Average weekday circulation at U.S. newspapers fell 2.6 percent during the six month-period ending in September in the latest sign of trouble in the newspaper business, an industry group reported Monday.
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